Privacy Policy

1. INTRODUCTION AND SCOPE

Welcome to Bernie’s Mocktails (“we,” “us,” “our,” or “the Company”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe, secure, and responsible manner. This Privacy Policy explains how we collect, use, disclose, protect, and otherwise process your personal information when you visit our website at https://berniesmocktails.com (the “Site”), purchase our products, interact with our content, or otherwise engage with our services (collectively, the “Services”).

This Privacy Policy applies to all visitors, users, customers, and others who access or use the Site and Services (collectively, “Users,” “you,” or “your”). By accessing or using our Site and Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site or Services.

Bernie’s Mocktails is a small-batch, alcohol-free beverage company inspired by Caribbean traditions. We craft premium mocktails using organic ingredients and ship directly to consumers. As an e-commerce business operating in the digital space, we recognize the importance of transparency and trust in our relationship with you. This Privacy Policy is designed to help you understand:

  • What types of information we collect and why;
  • How we use and share that information;
  • The choices you have regarding your personal information;
  • How we protect your data; and
  • How you can contact us with questions or concerns.

Welcome to Bernie’s Mocktails (“we,” “us,” “our,” or “the Company”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe, secure, and responsible manner. This Privacy Policy explains how we collect, use, disclose, protect, and otherwise process your personal information when you visit our website at https://berniesmocktails.com (the “Site”), purchase our products, interact with our content, or otherwise engage with our services (collectively, the “Services”).

This Privacy Policy applies to all visitors, users, customers, and others who access or use the Site and Services (collectively, “Users,” “you,” or “your”). By accessing or using our Site and Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site or Services.

Bernie’s Mocktails is a small-batch, alcohol-free beverage company inspired by Caribbean traditions. We craft premium mocktails using organic ingredients and ship directly to consumers. As an e-commerce business operating in the digital space, we recognize the importance of transparency and trust in our relationship with you. This Privacy Policy is designed to help you understand:

  • What types of information we collect and why;
  • How we use and share that information;
  • The choices you have regarding your personal information;
  • How we protect your data; and
  • How you can contact us with questions or concerns.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Site and Services. This information helps us provide, improve, and personalize your experience, process your orders, communicate with you, and ensure the security of our platform. The categories of information we collect include:

2.1 Information You Provide Directly to Us

You may choose to provide us with personal information voluntarily through various interactions with our Site and Services. This includes:

Account Registration and Profile Information:
When you create an account with us, we may collect your first and last name, email address, password (encrypted), date of birth (to verify age eligibility), phone number, and profile preferences. This information allows you to manage your account, track orders, save payment methods, and receive personalized recommendations.

Order and Transaction Information:
When you purchase products from us, we collect information necessary to process and fulfill your order, including your shipping address, billing address, payment information (processed securely through third-party payment processors—we do not store full credit card numbers on our servers), order history, product selections, quantities, prices, and order notes or special instructions.

Customer Support and Communication:
When you contact us via email, phone, contact forms, live chat, or social media, we collect the content of your messages, your contact information, and any additional details you provide to help us respond to your inquiries, resolve issues, or provide support.

Marketing and Promotional Preferences:
If you choose to subscribe to our newsletter, participate in promotions, contests, or surveys, or opt-in to receive marketing communications, we collect your email address, preferences regarding communication channels and frequency, and any feedback or responses you provide.

User-Generated Content:
If you submit reviews, testimonials, photos, comments, or other content to our Site or social media channels, we collect that content along with associated metadata such as the date and time of submission and your username (if applicable). Please note that any content you publicly post may be visible to other users and third parties.

Sweepstakes, Contests, and Promotions:
When you participate in promotions, we may collect additional information such as your age, location, or preferences to administer the promotion, select winners, and comply with applicable laws.

2.2 Information Collected Automatically

When you access or use our Site and Services, certain information is collected automatically through cookies, web beacons, log files, and similar technologies. This includes:

Device and Connection Information:
We collect information about the device you use to access our Site, including hardware model, operating system and version, unique device identifiers, mobile network information, browser type and version, time zone setting, browser plug-in types and versions, and IP address.

Usage and Interaction Data:
We track how you interact with our Site, including pages visited, time spent on pages, clickstream data, search queries, products viewed, items added to cart, checkout behavior, and navigation paths. This helps us understand user preferences and improve site functionality.

Location Information:
With your permission, we may collect approximate location data derived from your IP address to provide region-specific content, calculate shipping costs, comply with tax regulations, and prevent fraud. We do not collect precise GPS location data unless explicitly required for a specific service and with your consent.

Cookies and Similar Technologies:
We use cookies, pixel tags, local storage, and similar technologies to enhance your experience, remember your preferences, analyze site traffic, and deliver targeted advertising. For more details, please see Section 7 (Cookies and Tracking Technologies) below.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Payment Processors:
Secure payment gateways (such as Stripe, PayPal, or Square) provide us with transaction confirmation details, billing address verification results, and fraud screening information. We do not receive or store full payment card numbers.

Shipping and Fulfillment Partners:
Carriers and logistics providers share tracking information, delivery confirmations, and address validation data to ensure accurate and timely delivery of your orders.

Social Media Platforms:
If you interact with our social media accounts or use social login features, platforms like Facebook, Instagram, or Google may share limited profile information (such as your name and email address) with your permission, subject to their privacy policies.

Analytics and Advertising Partners:
Third-party analytics and advertising services may provide aggregated or pseudonymized data about user behavior, demographics, or interests to help us optimize marketing campaigns and site performance.

Affiliates and Business Partners:
In connection with joint promotions or referral programs, we may receive contact information or referral codes from trusted partners, always in compliance with applicable laws and with appropriate consents.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for legitimate business purposes, always striving to balance your privacy interests with our operational needs. Specifically, we use your information to:

3.1 Provide, Maintain, and Improve Our Services

  • Process and fulfill your orders, including payment processing, inventory management, and shipping coordination.
  • Create and manage your account, enabling features like order history, saved addresses, and wish lists.
  • Respond to your inquiries, provide customer support, and resolve disputes.
  • Personalize your experience by recommending products, tailoring content, and remembering your preferences.
  • Conduct research and analysis to understand user needs, test new features, and improve site functionality, product offerings, and customer service.

3.2 Communicate with You

  • Send transactional messages related to your account or orders, such as order confirmations, shipping notifications, and service updates.
  • Deliver marketing communications, promotional offers, newsletters, and product announcements if you have opted in to receive them.
  • Request feedback, reviews, or survey responses to help us improve our products and services.
  • Notify you about changes to our policies, terms, or Site features.

3.3 Ensure Security, Prevent Fraud, and Comply with Legal Obligations

  • Verify your identity, detect and prevent fraudulent transactions, abuse, or security incidents.
  • Monitor and analyze Site traffic and user activity to protect against unauthorized access, cyberattacks, or technical issues.
  • Comply with applicable laws, regulations, legal processes, or governmental requests, including tax reporting, consumer protection, and data protection requirements.
  • Enforce our Terms of Service and other policies, including investigating potential violations.

3.4 Marketing and Advertising (With Your Consent Where Required)

  • Deliver personalized advertisements and promotional content across our Site, email, social media, and third-party platforms.
  • Measure the effectiveness of marketing campaigns and optimize advertising spend.
  • Conduct audience segmentation and retargeting to reach users who have shown interest in our products.
  • Partner with trusted third parties to extend our reach, always respecting your privacy preferences and applicable consent requirements.

3.5 Business Operations and Development

  • Manage our business operations, including accounting, auditing, billing, and collections.
  • Analyze sales trends, inventory levels, and customer behavior to inform business strategy and product development.
  • Facilitate business transfers, such as mergers, acquisitions, or asset sales, subject to appropriate confidentiality and data protection safeguards.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal information under the following legal bases as required by the General Data Protection Regulation (GDPR) and applicable data protection laws:

  • Performance of a Contract: Processing necessary to fulfill our obligations under our Terms of Service or to take steps at your request prior to entering into a contract (e.g., processing your order, creating your account).
  • Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Services, preventing fraud, ensuring network security, marketing our products, and conducting analytics, provided these interests are not overridden by your rights and freedoms.
  • Consent: Processing based on your explicit consent, such as sending marketing emails, using certain cookies, or collecting sensitive information. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
  • Legal Obligation: Processing necessary to comply with applicable laws, regulations, or legal processes, such as tax reporting, consumer protection, or responding to lawful requests from authorities.

You have the right to lodge a complaint with a data protection authority if you believe our processing of your personal information violates applicable law.

5. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers to perform functions on our behalf, such as:

  • Payment processing and fraud prevention
  • Order fulfillment, shipping, and logistics
  • Website hosting, maintenance, and technical support
  • Email delivery, marketing automation, and customer relationship management
  • Analytics, advertising, and social media management
  • Customer support and live chat services

These providers are contractually obligated to use your information only as instructed by us, maintain appropriate security measures, and comply with applicable data protection laws.

5.2 Legal Requirements and Protection of Rights

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, warrants). We may also disclose information to:

  • Protect the rights, property, or safety of Bernie’s Mocktails, our Users, or the public
  • Prevent or address fraud, security issues, or technical problems
  • Enforce our Terms of Service or other agreements

5.3 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, user information may be transferred as a business asset. We will notify you via email or prominent notice on our Site of any change in ownership or uses of your personal information, and you may have choices regarding such transfers where required by law.

5.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing, such as when you participate in a co-branded promotion or choose to share content on social media platforms.

5.5 Aggregated or De-Identified Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for purposes such as analytics, industry analysis, demographic profiling, or marketing trend reporting.

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors considered when determining retention periods include:

  • The nature and sensitivity of the information
  • The purposes for which it was collected
  • Legal, regulatory, tax, accounting, or reporting requirements
  • Potential legal claims or disputes
  • Your relationship with us (e.g., active account, past customer)

Generally, we retain:

  • Account information for as long as your account is active or as needed to provide Services
  • Order and transaction records for the period required by tax, consumer protection, or warranty laws (typically 3–7 years)
  • Marketing preferences and communication logs until you unsubscribe or request deletion
  • Log data and analytics information for up to 24 months, unless anonymized earlier

When we no longer need to retain your personal information, we will securely delete, anonymize, or aggregate it in accordance with industry standards and applicable law.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your actions and preferences over time, enabling a smoother, more personalized experience. Similar technologies include web beacons, pixel tags, local storage, and device fingerprinting.

7.2 Types of Cookies We Use

  • Essential/Strictly Necessary Cookies: Required for the Site to function properly, such as enabling secure login, maintaining your shopping cart, or processing payments. These cannot be disabled without impairing core functionality.
  • Performance/Analytics Cookies: Help us understand how visitors interact with our Site by collecting anonymous usage data (e.g., pages visited, error messages). This information is aggregated and used to improve Site performance.
  • Functionality/Preference Cookies: Remember your choices (e.g., language, region, currency) to provide enhanced, personalized features.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements, limit ad frequency, and measure campaign effectiveness. These may be set by us or trusted third-party advertising partners.

7.3 Managing Cookie Preferences

You can manage cookie settings through your browser or device settings. Most browsers allow you to:

  • View and delete cookies individually
  • Block third-party cookies
  • Clear all cookies when you close your browser
  • Enable “Do Not Track” signals (though we may not respond to all DNT signals due to lack of industry standardization)

Please note that disabling certain cookies may limit your ability to use some features of our Site, such as saving items to your cart or staying logged in.

For more information about cookies and how to manage them, visit:

7.4 Third-Party Tracking and Advertising

We partner with third-party advertising networks, social media companies, and analytics providers that may use cookies, pixels, or similar technologies to collect information about your online activities across different sites and services. This enables them to:

  • Deliver targeted advertisements based on your interests
  • Measure ad performance and attribution
  • Build profiles of user behavior for audience segmentation

These third parties operate under their own privacy policies. We encourage you to review their policies and use available opt-out tools, such as:

  • Network Advertising Initiative (NAI) Consumer Opt-Out: https://optout.networkadvertising.org
  • Digital Advertising Alliance (DAA) Consumer Choice: https://optout.aboutads.info
  • Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

8. YOUR RIGHTS AND CHOICES

Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights and providing transparent mechanisms for you to exercise them.

8.1 Access, Correction, and Deletion

  • Right to Access: You may request a copy of the personal information we hold about you, along with details about how we process it.
  • Right to Rectification: You may request correction of inaccurate or incomplete personal information.
  • Right to Erasure (“Right to Be Forgotten”): You may request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, or legitimate business interests).

8.2 Portability and Restriction

  • Right to Data Portability: Where technically feasible, you may request that we provide your personal information in a structured, commonly used, machine-readable format, or transmit it directly to another controller.
  • Right to Restrict Processing: You may request that we limit how we use your personal information in certain circumstances, such as while verifying its accuracy or contesting its lawfulness.

8.3 Objection and Withdrawal of Consent

  • Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes. We will cease such processing unless we demonstrate compelling legitimate grounds that override your interests.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

8.4 Marketing Communications

You may opt out of receiving promotional emails, text messages, or other marketing communications from us by:

  • Clicking the “unsubscribe” link in any marketing email
  • Adjusting your communication preferences in your account settings
  • Contacting us directly at privacy@berniesmocktails.com

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages regarding your account or orders.

8.5 Do Not Sell or Share My Personal Information (CCPA/CPRA)

If you are a California resident, you have the right to opt out of the “sale” or “sharing” of your personal information as defined under the California Consumer Privacy Act (CCPA) as amended by the CPRA. While we do not sell personal information in the traditional sense, certain advertising technologies may constitute a “sale” or “sharing” under California law. To exercise your opt-out right, please:

  • Visit our Cookie Preference Center (if available)
  • Use the Global Privacy Control (GPC) signal in your browser
  • Contact us at privacy@berniesmocktails.com with “California Do Not Sell” in the subject line

8.6 Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights, such as by denying goods or services, charging different prices, or providing a different level of quality, except as permitted by law.

8.7 How to Exercise Your Rights

To exercise any of the rights described above, please contact us at:

  • Email: privacy@berniesmocktails.com
  • Mail: Bernie’s Mocktails, Attn: Privacy Officer, [Business Address]
  • Phone: [Customer Service Number]

We will respond to verified requests within the timeframe required by applicable law (typically 30–45 days). We may need to verify your identity before fulfilling your request to protect your privacy and security. You may designate an authorized agent to submit requests on your behalf, subject to verification of their authority.

9. INTERNATIONAL DATA TRANSFERS

Bernie’s Mocktails is based in [Country], and your personal information may be transferred to, stored, and processed in countries other than your own, including the United States. Data protection laws in these countries may differ from those in your jurisdiction.

When we transfer personal information internationally, we implement appropriate safeguards to ensure your information remains protected, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Binding Corporate Rules (BCRs) for intra-group transfers
  • Adequacy decisions by relevant data protection authorities
  • Technical and organizational security measures

By using our Site and Services, you consent to the transfer, storage, and processing of your information in accordance with this Privacy Policy and applicable law.

10. DATA SECURITY

We implement appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit (using SSL/TLS) and at rest
  • Secure access controls, authentication protocols, and role-based permissions
  • Regular security assessments, vulnerability testing, and employee training
  • Secure development practices and third-party risk management
  • Incident response plans and breach notification procedures

However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity on your account.

11. THIRD-PARTY LINKS AND SERVICES

Our Site may contain links to third-party websites, services, or applications that are not operated by us, such as social media platforms, payment processors, or affiliate partners. This Privacy Policy does not apply to those third-party properties. We encourage you to review the privacy policies of any third parties you interact with to understand their data practices. We are not responsible for the content, security, or practices of third-party sites.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Post the updated Privacy Policy on our Site with a revised “April 17, 2026” date
  • Provide notice via email or prominent Site notice if the changes significantly affect your rights or obligations
  • Obtain additional consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site and Services after the effective date of an updated Privacy Policy constitutes your acceptance of the changes.

13. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Bernie’s Mocktails

Attn: Privacy Officer

Email: info@berniesmocktails.com

Website Contact Form: https://berniesmocktails.com/contact